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Company Profile

About Us

Established in 1998 as a Sales Force Management, Merchandising Services and Consumer Marketing company. We have a vast experience in servicing all trade levels and categories with clients ranging from Fortune 500 companies, to local distributors, manufactures, and brand marketers. With an internal promotional department, we execute creative promotional programs in all channels of distribution.

We listen carefully and come with recommendation based on clients and business opportunities. We strongly believe in the Return of Investment and must important… we truly love what we do! We work as business partners to all of our clients offering dedicated skilled resources, advanced technology and warehouse facilities. Current services include Puerto Rico and Dominican Republic.

Our Mission

Continue to professionalize our team by working with cutting edge technology and trends that will allow us to be leaders in the industry.

Our Vision

Enhance the merchandising and promotions industry by adapting and fulfilling our customer¹s needs in an evolving market.

We Do

We listen carefully and come up with recommendation based on clients and business opportunities. We strongly believe in the return of investment (ROI), and most importantly... we truly love what we do! We work as business partners to all of our clients offering dedicated skilled resources, advanced technology and warehouse facilities.



Cost effective, Result oriented, Punctual and Flexible are a few descriptions for our promotions services. A fully integrated promotions department, ready to fulfill all your promotional needs. From massive consumer events, to image resources. Retail Group promotions department is always Going Up.
- Interactive Promotional Programs
- Sampling On Premise / Off Premise
- Mystery Shoppers
- Guerrilla
- Event Coordination
- Product Launching
- Corporate Activities
- Sales Conventions
- Promotional Tools
- POP Materials
- Temporary Displays
- Permanent Displays
- Banners
- Booth / Quick Counters

Trade Marketing

A satisfactory shopping experience is key in the process of product selection for the shopper. No other place is more important than the trade and no other moment is more effective to persuade the customer than the – ready to buy – moment. Trade marketing target the customer and we are willing to help you succeed on your next trade marketing campaign.
- Strategic Trade Programs
- Creative Concepts
- Massive Execution
- Sales Promotions Campaigns
- Focus Groups
- Experiential Marketing
- Professional Marketing
- Specialized Staff

Merchandising Services

As industry pioneers, Retail Group is more than committed to your success. We know the market, we know the customers, we clearly understand the retail environment and its processes. Merchandising is what we live for.
- Comprehensive Service Analysis
- Route Development
- POP and Display Set Up
- Secondary Locations Programs
- Seasonal Team Work
- Product Audit and Inventory
- Specialized Trainings
- Category / Settings and Planograms

Sales Force Management

- Consulting Allocation
- Budget Management
- Order Maximize Programs
- Data Transfer and Confirmation
- Credit Process
- Incentives Programs
- Product Launch Support
- Telemarketing Efforts and Services
- Key Account

Merchandising Program

We sell service, not people... We deeply understand the industry culture and develop a service program fitted to your specific needs, no matter if it requires one visit or a thousand per week, we have it covered.

As part of our program, you will benefit from direct coordination and supervision, trained employees with long term commitment and a variety of real time, completely useful key performance indicators.

We take responsibility for all the employees benefits so you don't, we deliver the service, you enjoy the results.


Milagros Cabrera

Chief Executive Officer

Milagros Cabrera

Well known visionary entrepreneur with a solid track of business accomplishments. Strong analytical skills with a broad knowledge of marketing strategies, consumer products, shopper markets, retail marketing and brand management. Highly skill professional with vast knowledge of the Puerto Rico and Dominican Republic retail market. Dynamic and open to new ideas and business opportunities. Strong employee relations skills.

Julia Cabrera

VP Operations

Julia Cabrera

Executive with a full knowledge of the retail market in Puerto Rico and Dominican Republic. Fast learner with high analytical skills with a record of successful sales and merchandising results. Strategic goal-oriented focus on clients and employees’ needs.

Juan A. Rodríguez

Operations Manager

Juan A. Rodríguez

High skilled professional with vast knowledge of the retail environment with experience in merchandising and sales operational processes. Strong analysis of business information, metrics, and report systems.

Ianira Fuentes


Ianira Fuentes

Business Controller with a high level of commitment and knowledge of the accounting operations of the entity. Business oriented with strong management skills, analytical and decisions making capacity to oversees the Accounting Department and prepare timely important financial information for Stockholders.

Richard Valdés

New Business Dev. & Marketing Director

Richard Valdés

Experienced sales and marketing professional with vast knowledge in consumer goods, food markets, distribution, retail business environment and service-oriented companies. Focus on sales, marketing strategies and business development. Key player in solving problems with a high sense of urgency and achievement.